Top Beauty & Personal Care Products to Shop Online in 2025

Beauty and personal care industry is evolving faster than ever in 2025. Consumers are seeking products that combine innovation, personalization, and sustainability. From trending skincare serums and collagen masks to AI-powered haircare solutions and TikTok-fueled makeup hits, this guide covers the top beauty & personal care products to shop online this year.

Whether you’re a skincare enthusiast, makeup lover, or haircare aficionado, we’ve curated the best products based on trending searches, social media buzz, and expert recommendations.

Trending Skincare Products to Shop Online

Collagen-Based Skincare

Collagen skincare is booming in 2025, with Amazon searches for “collagen” exceeding 1 million monthly. Consumers are increasingly interested in products that improve skin elasticity, hydration, and plumpness.

• Top Picks:
  • Medicube Collagen Mask – Hydrates and firms skin, trending on TikTok.
  • Biodance Collagen Mask – Known for its soothing and plumping effects.
• Why Buy Online: Easy access to reviews, trending products, and cross-platform deals.

“Anti-Aging Skincare”.

Exosome Skincare

Exosome-based products are emerging for advanced pore care, hydration, and texture improvement. Searches for “exosomes” have grown +108% in 12 months, with terms like “exosomes serum” (+177%) accelerating.

• Top Pick: Medicube Exosome Serum – Dominates Amazon organic search, perfect for early adopters.
• Benefit: Provides high-performance skincare with biotech innovations.

AI & Biotech Skincare

Technology meets skincare in 2025. AI-powered tools like skin analysis apps and microbiome tests are personalizing routines like never before.

• Top Picks:
  • Pure Culture Beauty At-Home Skin Test – Delivers customized skincare formulas.
  • Algenist Alguronic Acid Products – Lab-grown ingredient for anti-aging benefits.
  • Evolved By Nature Barrier Redux Emulsion – Sustainable biotech ingredient replaces petroleum-based compounds.

Haircare Products You Can Buy Online

Hair Growth Supplements

Haircare remains a high-demand category. While Nutrafol Women’s Balance exited the top 25 bestsellers, hair growth products are still dominating online searches (1.1M/month).

• Top Picks: Hair growth supplements, collagen-infused products, and topical treatments.
• Tip: Look for verified reviews and Amazon bestsellers to ensure quality.

Red Light Therapy for Hair

Consumers are exploring hair loss red light therapy (+234% searches) and hair loss therapy (+807%). These devices are becoming popular for non-invasive hair regrowth solutions.

Personalized Haircare Solutions

AI-powered hair analysis and custom shampoos/conditioners are trending.

• Example: Prose Hair offers personalized formulas based on a 25-question quiz and 80+ analyzed factors.

Makeup Products Trending in 2025

Lipsticks & Glosses

Social media drives makeup trends. TikTok and Instagram have reignited interest in classic and viral lip products.

• Top Picks:
  • Fenty Beauty Gloss Bomb – Universal shine and high engagement on TikTok.
  • Clinique Black Honey Almost Lipstick – Timeless sheer formula for all skin tones.

Foundations & Luminizers

The “glass skin” trend merges makeup and skincare.

• Top Picks:
  • Charlotte Tilbury Airbrush Flawless Foundation – Lightweight and smooth finish.
  • L’Oréal Paris Lumi Glotion – Radiant glow endorsed by celebrities.

Personal Care & Wellness Must-Haves

Pimple Patches

• Top Pick: Hero Cosmetics Mighty Patch – Flat searches (~500K/month) but still dominant.
• Why Buy Online: Reviews, ratings, and availability make it easy to shop.

SPF & Sun Protection

• Top Picks:
  • EltaMD UV Clear Face Sunscreen
  • Sun Bum Original SPF 50 Body Spray
• Summer essentials for sun protection and skin health.

Supplements & Wellness Products

• Collagen, hair, and skin supplements are growing in popularity.
• Amazon and TikTok trends show high-intent shoppers are researching ingredients before purchasing.

Social Commerce & Where to Shop Online

TikTok and Instagram are key drivers of beauty purchases in 2025. Nearly 60% of users buy products after seeing them on social media.

• Examples:
  • Truly Beauty – 2.6M TikTok followers, millions of likes, cross-platform engagement.
  • Amazon, Instagram Shop, and TikTok Shop are recommended platforms for trending products.

Online Shopping Guides

Emerging Trends to Watch in 2025

Sustainable & Natural Ingredients

• Searches for “sustainable skincare” have increased 100% in the last 5 years.
• Brands like Walmart are curating “clean beauty” products free from harmful chemicals.

Biotech Innovations

• Lab-grown ingredients like Alguronic Acid and Activated Silk 33B reduce environmental impact.
• Provides effective alternatives to traditional, non-sustainable compounds.

Hyper-Personalization

• AI quizzes, AR try-ons, and microbiome tests enhance the shopping experience.
• Consumers are more likely to buy products that are personalized to their skin or hair type.

Conclusion

From trending skincare, haircare, and makeup products to cutting-edge biotech innovations and AI personalization, 2025 is shaping up to be a transformative year for beauty and personal care.

Shop these top beauty & personal care products online to stay ahead of trends, enjoy personalized routines, and invest in high-performance products that work.